Allgemeine Informationen
| Veranstaltungsname | Workshop: 38619 Design Sprint for Digital Innovation |
| Untertitel | |
| Veranstaltungsnummer | 38619 |
| Semester | WiSe 24/25 |
| Aktuelle Anzahl der Teilnehmenden | 12 |
| erwartete Teilnehmendenanzahl | 20 |
| Heimat-Einrichtung | Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Strategisches Management, Innovation und Entrepreneurship |
| Veranstaltungstyp | Workshop in der Kategorie Lehre (mit Prüfung) |
| Erster Termin | Freitag, 18.10.2024 08:00 - 18:00 Uhr, Ort: (LU 8) SR 008 |
| Art/Form | |
| Teilnehmende |
Bachelorstudents of the following courses: • Bachelor Business Administration and Economics (BWL/VWL) (Version WS 2014) (Hauptfach) > Schwerpunkt MIM • Bachelor Business Administration and Economics (BWL/VWL) (Version WS 2023) (Hauptfach) > Modulgruppe MIM > Containermodul “Vertiefung in Innovation” • Bachelor Digital Transformation in Business and Society (Version WS 2020) (Hauptfach) > Modulbereich B: Hauptfach "Major" > Modulgruppe Management > zusätzliches Wahlpflichtmodul gemäß § 4, Absatz 7 • Bachelor Digital Transformation in Business and Society (Version WS 2023) (Hauptfach) > Modulbereich C: Nebenfach „Minor“ > Modulgruppe Entrepreneurship -> Containermodul „Vertiefung im Bereich Entrepreneurship“ • Bachelorstudiengang Kulturwirtschaft ( Bachelor International Cultural and Business Studies (Version SS 2020) (Hauptfach) > Modulbereich C: Wirtschaftswissenschaften > Containermodul „Ausgewählte Vertiefungen in Management“ • Bachelor Wirtschaftsinformatik (Information Systems) (Version WS 2023) (Hauptfach) > Modulgruppe MIM > Containermodule „Vertiefung in Innovation“ • Bachelor Wirtschaftsinformatik (Information Systems) (Version 2014) (Hauptfach) > Schwerpunkt MIM |
| Lernorganisation |
The entire workshop will be run as an agile ‘sprint’, employing a structured, experiential approach with interactive group work throughout. By the end of the workshop participants will be familiar with the practice of agile design sprints. The workshop will also incorporate a systematic perspective on implementing innovation in different organizational contexts. |
| Leistungsnachweis |
Group assignment (100%) The elective will be assessed by a group presentation of a prototype value proposition slide deck. |
| SWS |
2 |
| Literatur |
Tom Kelley, Jonathan Littman: Das IDEO Innovationsbuch. Wie Unternehmen auf neue Ideen kommen, Econ, München 2002, ISBN 978-3-430-15317-1 (englisch: The Art of Innovation. Lessons in Creativity from IDEO, America’s Leading Design Firm). Tim Brown: Design Thinking, in: Harvard Business Review, Juni 2008, S. 84–92, (hbr.org). Hasso Plattner, Christoph Meinel, Ulrich Weinberg: Design-Thinking. Innovation lernen – Ideenwelten öffnen. mi-Wirtschaftsbuch, München 2009, ISBN 978-3-86880-013-5. Tim Brown, Barry Katz: Change by Design. Wie Design Thinking Organisationen verändert und zu mehr Innovationen führt. Vahlen, München 2016, ISBN 978-3-8006-5258-7 (englisch: Change by Design. How design thinking can transform organizations and inspire innovation). Michael Lewrick, Patrick Link, Larry Leifer (Hrsg.): Das Design Thinking Playbook. Mit traditionellen, aktuellen und zukünftigen Erfolgsfaktoren. 2. Auflage. Vahlen, München 2018, ISBN 978-3-8006-5637-0 (englisch: The Design Thinking Playbook. Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems). |
| Qualifikationsziele |
At the end of the workshop, participants will: 1. Have hands-on working experience of applying agile sprint techniques to design a digital innovation project. 2. Be able to apply a range of digital business concepts and methodologies to develop and build business propositions. 3. Provide an opportunity to be introduced to basic high-level technology – so as to be able to talk to software developers in a more informed way. 4. Be able to discuss and justify a digital business prototype to a senior audience. Throughout the workshop, we will be engaging with some of the concepts introduced in the Bachelor program, including design thinking, platform-ecosystem business models, analytics, supply and value chains, servitization, and agile development. |
| Sonstiges |
The course is offered as a block course. There will be a final presentation. The course will be held in English. The Design Sprint for Digital Innovation workshop is a key course within the Management, Innovation und Marketing module of the Bachelor Studies. It is also highly relevant to those intending to work in startups/smaller organisations, as well as larger organisations responding to the emerging digital landscape; to disruptors as well as the disrupted. Whilst no technology background whatsoever is required for the course, we want this to be a hands-on experience; the intention is to address the growing view in business that senior management should be able to understand and engage with technical teams and agile work which are critical to innovating the enterprise in a digital age. |
| ECTS-Punkte |
5 |
