Seminar: 68820 Introduction to manual quantitative content analysis - Details

Seminar: 68820 Introduction to manual quantitative content analysis - Details

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Veranstaltungsname Seminar: 68820 Introduction to manual quantitative content analysis
Untertitel
Veranstaltungsnummer 68820
Semester SoSe 24
Aktuelle Anzahl der Teilnehmenden 13
erwartete Teilnehmendenanzahl 15
Heimat-Einrichtung Graduiertenkolleg Digital Platforms Ecosystems (DPE)
beteiligte Einrichtungen Graduiertenzentrum, Lehrstuhl für Kommunikationswissenschaft
Veranstaltungstyp Seminar in der Kategorie Lehre (ohne Prüfung)
Erster Termin Freitag, 03.05.2024 09:00 - 12:00 Uhr, Ort: (HK 16 // 117)
Art/Form
Teilnehmende
PhD students of all faculties
Voraussetzungen
No prerequisites
Leistungsnachweis
Participants will have to hand in a written assignment if they wish to obtain the certificate
SWS
2
Qualifikationsziele
The course begins by covering the fundamentals of the methodology, while also addressing potential challenges and pitfalls. In the second part, students engage in practical exercises where they apply content analysis techniques firsthand.
Workload
Written assignment (for those who want to get credits for their Phd curriculum)
Sonstiges
PhD students of all disciplines are welcome to join. Please subscribe beforehand by mailing to dpe@uni-passau.de

In case of too many interested participants, we will prioritize DPE doctoral students.

Räume und Zeiten

(HK 16 // 117)
Freitag, 03.05.2024, Freitag, 17.05.2024 09:00 - 12:00
Keine Raumangabe
Freitag, 28.06.2024 09:00 - 12:00 Uhr
(HK 16 //117)
Freitag, 05.07.2024 09:00 - 12:00

Kommentar/Beschreibung

At the heart of content analysis lies the coding process, wherein researchers adhere to a set of standardized instructions to identify specific features within texts and record them accordingly. Executing a successful content analysis requires careful attention to unitization (segmenting texts for analysis), sampling (selecting appropriate units for analysis), reliability (ensuring consistent coding across researchers), and validity (utilizing a coding scheme that accurately captures the phenomena under study) (see: https://onlinelibrary.wiley.com/doi/abs/10.1002/9781118901731.iecrm0045).

The course offers a comprehensive overview of manual, standardized, quantitative content analysis methodology. This approach allows for the systematic extraction of quantitative information from diverse messages or texts. Originally developed within communication science, content analysis serves as a powerful tool to address a range of inquiries. For instance, it can shed light on how platform companies are portrayed in different media outlets, the perceptions of platform companies or their leaders within social media discourse, and the prevalent narratives communicated by corporations.

Anmeldemodus

Die Auswahl der Teilnehmenden wird nach der Eintragung manuell vorgenommen.

Nutzer/-innen, die sich für diese Veranstaltung eintragen möchten, erhalten nähere Hinweise und können sich dann noch gegen eine Teilnahme entscheiden.