Gem. § 4 der Prüfungs- und Studienordnung für den Masterstudiengang Wirtschaftsinformatik (Information Systems).

Basic knowledge of economics is highly recommended.
Ideally, but not necessarily, basic knowledge of the Internet economy.

Final exam 60 minutes - 100 %

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Parker, G., van Alstyne M., Choudary S. (2016). Platform Revolution. W. W. Norton & Company, Inc.
Belleflamme, P & M. Peitz (2021). The Economics of Platforms: Concepts and Strategies. Cambridge University Press.

jedes Semester / each semester

Students who have successfully participated in the module “Digital Markets and Online Platforms”,
• explain the current state of research on online platforms, firms' strategies in digital markets and the ongoing policy debate on regulation of digital markets.
• interpret business models, governance and design, and competition in the Internet economy.
• perform a complete analytical (algebraic) equilibrium analysis of game-theoretic models for competition between two-sided platforms.
• understand the design of and computations performed by various types of recommender systems.
• illustrate how platform design decisions shape behavior of economic actors on a platform.
• assess how different methodological approaches in the literature contribute to a better understanding of the topic and, where appropriate, to academic or policy debates.
• develop holistic strategies for platform businesses taking into account the idiosyncratic characteristics of digital markets.

Lecture 2 SWS (30 hrs. attendance and 45 hrs. self-study)
Tutorial 2 SWS (30 hrs. attendance and 45 hrs. self-study)

Es wird mit 15 Semesterwochen gerechnet (14 Vorlesungs- + 1 Prüfungswoche) und jede SWS geht mit 60 Minuten in die Berechnung ein.

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